AIGA State of the Union Annual Meeting, May 10, 2012 at Little Architects.
I attended the AIGA Annual meeting last night, along with a solid attendance of members, students and associates. Mr. Doug Powell, National President of AIGA gave a fabulous presentation on Designing for Good and the power that design should and can have when we use it effectively. He also covered ideas that designers/creative people need to do more than the status quo business model of design jobs. That designer’s should be more proactive in seeking design solutions to problems before they are presented the problems. One very important point he made was that as designers we really should be doing more for the greater good. We really can make a difference with great design and we should be doing more of it. One particular area that needs desperate help with design in communicating with the consumer is healthcare. Pick any facet of healthcare and most assuredly – they could use better design to communicate their message to the patient-and probably their staff and volunteers. Whether it’s diagrams, consistent font usage and hierarchies or making it simply easier to read, understand and process – that is where design can really make an impact. What good is a message of the recipient can’t make any sense of it or if it looks too overwhelming to even start to read it? Yep – no good – no good at all. Find something you are passionate about and design a better way for it to be successful through better design – then go make it happen and see it through. I had the pleasure of speaking with Doug Powell afterwards and he is truly passionate about the untapped potential and future of design. It was a great presentation, a great night seeing colleagues and would recommend going to future AIGA events to anyone interested in creativity and design.
@aigacharlotte @aiga @mergedesignblog @douglaspowell1 #CLT #AIGA #powellandparters @Powelland