Client-SFI Security Forces Inc.
Challenge-SFI needed a new, more user friendly, more searchable, more visually pleasing web site. SFI also recognized the need for a less industrial looking and a more user and friendly visually appealing site. They needed to help users through the wealth of information included in the site.
Success-The new SFI site was launched with great success. The home page uses two information buttons to direct interest, one for those looking for security services and one for those employed by or looking to be employed by SFI. The informational divide is much easier to navigate and find relevant information quickly. The home page also includes the homeland security rating for the day as well as a security quiz to test users knowledge.
Process-Working closely with SFI’s senior staff Powell & Partners Creative developed the concept for the divided structure of the site. With the understanding that the site had to have a duel purpose everyone worked together to provide much needed input for the use of both areas. SFI provided directional copy for Powell & Partners Creative use as an outline for the information that needed to be included in the site and to make sure the information was easily understandable.